WRAP50

In a Chain Link shirt dress, Diane is photographed for her first advertisement in 1970.

Later in 1970, Diane begins completing orders for printed jersey dresses between New York and Italy.

In 1973, Diane develops a wrap top with pattern maker, Bruna Sequalino.

In 1974, the wrap dress is born.

During 1976 DVF sells over 1 million wrap dresses and Diane is on the cover of Newsweek, The Wall Street Journal, and Interview Magazine.

In 1981 DVF launches Liquid Assets, a line of ultra-light silk pieces.

In 1998, Diane establishes DVF Studio in NYC's Meatpacking District.

A 2003 ad is shot on the streets of NYC's Meatpacking District, featuring a wrap dress.

In celebration of the wrap dress’s 40th anniversary in 2014, the retrospective on Diane's life and career, Journey of a Dress travels to LACMA.

In 2023, Belgium's Fashion & Lace Museum honors Diane with the exhibition "Woman Before Fashion: Diane von Furstenberg," curated by Nicolas Lor.

Wrap 50 Shop

Julian Silk Jersey Wrap Dress

€635

50th Anniversary Scarf

€284

Coco Silk Jersey Dress

€900

Michelle Jumpsuit

€459

How To Tie A Wrap Dress

1

Thread the first loose end through the slit on the opposite side of the dress.

2

Tighten it behind the waist, adjust the neckline, and bring the straps back to the front.

3

Once it is at the front of the body, make any necessary adjustment - unfolding straps, tailor the tightness, etc.

4

Thread the first loose end through the slit on the opposite side of the dress.

5

Tighten it behind the waist, adjust the neckline, and bring the straps back to the front.

6

Once it is at the front of the body, make any necessary adjustment - unfolding straps, tailor the tightness, etc.

That's A Wrap: Wrap Cameos

Bright and bold, the wrap dress is perfect for making a statement on screen. Since its introduction in the 70s, Diane's little dress has been making cameos in film and TV and hasn't stopped - from blockbusters likeTaxi Driver and iconic series such as Sopranos, and Sex and the City, to present-day favorites like White Lotus and Only Murders In The Building. We love to see how artists interpret Diane's little jersey dress but more than, we love to see strong female characters bring it to life.